Top SEO Links of the Week #3

Using Synonyms in Search and Ad Campaigns
The New SEO Process With Mike King (@ipullrank) on #seochat
36 Posts on Link Building Strategies
The Benefits of Building Deep Links
The Essential SEO Link Building Reference
13 Unconventional Link Building Strategies
Link Building Strategies – The Complete List
Video Recap of Weekly Search Buzz :: February 24, 2012
Matt Cutts Videos Organized by SEO Genre (Video Index)

Top SEO Links of the Week #2

Darren Rowse Rants About Black Hat Software
Top 50 Posts on Conversion Rate Optimization
20 SEO Blogs to Watch in 2012
The Ultimate List of Rank Checkers
Pinterest or How to Evaluate Social Media Opportunities
10 Best Quora Threads to Learn SEO
Why Wikipedia is top on Google: the SEO truth no-one wants to hear
90 Weird & Interesting Link Building Ideas
Regular Expression Guide for SEOs
SEO Needs An Antihero
Video Recap of Weekly Search Buzz :: February 17, 2012

Top SEO Links of the Week

The 21 Greatest SEO Myths of the Modern World
Free SEO Icons Set
SEO Best Practices: 20 Questions
The Golden Age Of SEO
5 Must-Have SEO Skills
Google's Take on Search Plus Your World
Video Recap of Weekly Search Buzz :: February 10, 2012

Headlines and SEO

An essential SEO technique is to optimize keyword placement. One of the most visible placements for a reader to find a keyword is in an article or posting headline. By including a popular and targeted keyword in a headline (as well as within an article or post) a reader is able to determine if this web destination is appropriate for what they were searching for. It also lets readers and visitors know how the keyword pertains to the article or post.

Keywords in headlines are also an effective way for articles and posts to be picked up by search engines. This is key optimization of search engines and their capability to drive appropriate traffic to a site. Most SEO tips center around keyword placement and a headline is an ideal place for relevant and searched keywords to go. Anyone hoping to learn SEO should focus on relevant keywords and their importance to proper use of SEO.

Top SEO News Links Worth Reading

The most important Google ranking algorithm changes in 2011

Is Google's Advertising Destroying the Sanctity of Search Results?

6 SEO Jedi Tactics to Try Before Turning to the Dark Side

Google Announces “Megasitelinks,” Image Search Improvements & Better Byline Dates

2012 - The Year of Change for SEO and Internet Marketing

Current SEO Trends in 2011 & 2012

Keyword research your web sites industry buzzwords by going to Google's external keyword research tool. Enter your websites domain name in the website field and let Google recommend your websites related keywords. Research their recommendations against your competition and apply what you think will work best for you.

Make sure to use you web log analysis software and tools to track where your visitors are coming from and how they are finding you. Then you can adjust your website's keywords based on that research.

How many backlinks do you have? What are people saying about you in link anchor text? Create linkable worthy content to increase your backlinks and popularity.

As has always been the case if you focus on these very few SEO principles you will watch your website increase in the search engines. Good Luck!

New to SEO? Here is a good Place to Start

Danny Sullivan and Search Engine Land has put together some great information on search engine optimization to get you started. If you're new to SEO this page provides you with what you need to understand SEO and where to get started.

Be sure to watch the video and take a look at the Periodic Table of SEO Ranking Factors which offers you a quick guide on what to do and check.

In addition to the articles that we provide you on this blog these Search Engine Land articles will get you up and ranked in no time!

Limit Images for Search Engine Optimization

The file size of your website can effect the search engine optimization (SEO) of your website. One way to keep the file size relatively small is through minimal use of images. Images have an aesthetical appeal and therefore should not be eliminated all together but using them sparingly can give your website a great look without compromising load time. When it takes a long time for a website to load, users often grow impatient and do not wait for the website to load completely. Some retail websites may have difficulty following this advice because they need many pictures to display their products. If you require many images, use thumbnails or other techniques to minimize file size.

How ALT Tags Can Improve Search Engine Placements

The use of ALT tags is one search engine optimization (SEO) strategy that is often overlooked. Images on your website can create an excellent look that is aesthetically pleasing to visitors but unless you are utilizing your ALT tags, these images do not help you to increase your search engine rankings. Search engines do not view images as they crawl your website. However, if you apply ALT tags to your images, the search engines will see the text that is placed in these tags. This gives the website owner the opportunity to include a description of the image that incorporates relative keywords.