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Ecommerce Web Page Design Should Include Search Engine Optimization

Ecommerce Web Page Design Should Include Search Engine Optimization

Search engine optimization (SEO) shouldn't be forgotten when your ecommerce web page is designed. It’s sometimes not considered a part of the web page design package but helping your customers find your website is critical to the success of your ecommerce business. One SEO tactic consists of incorporating keywords into the content of your web page including the meta tags, the alt tags for graphics, and usage in the titles of the page.

Keywords are those words and phrases that would be used by a potential customer to input into a search engine to find relevant websites. For example a key word would be "weddings," which is very general and would result in millions of matches from wedding gowns to rings to wedding cakes. A more refined key word phrase would be "cheap wedding gowns." If your site offers inexpensive wedding gowns, it should include the phrase "cheap wedding gowns" as well as similar phrases such as, "discount wedding gowns," "discount wedding dresses," and "budget bridal gowns." If the site targets more than one key word phrase, and it probably does, have pages designed to incorporate one keyword phrase each. Use the key word in the url of the page. For example use www.weddingsonashoestringbudget.com/budget-bridal-gowns.html, as well as www.weddingsonashoestringbudget.com/discount-wedding-dresses.html.

Helping your customers find your ecommerce site with key words will result in higher sales for you.

Posted by Ecommerce SEO on Wednesday, June 15, 2011 at 11:00

Demonstrate Your Knowledge of User Interface Design to Prospective Employers

Demonstrate Your Knowledge of User Interface Design to Prospective Employers

If you want to stand out to prospective employers, make sure that your resume and web design portfolio clearly demonstrate that you make it standard practice to incorporate the principles of good user interface design into your work. When hiring web developers for in-house or design firm jobs, companies are looking for skilled professionals who can design, maintain, and continue to improve websites that deliver results. That means that they must not only be appealing in appearance but that they must also be creative with the experience of end users in mind. After all, designs that look good but that are not consistent and intuitive won't be effective.

When selecting projects that you have completed to include in your portfolio, make sure that the sites demonstrate that you "get" the user interface design process. Select sites that are excellent examples of graphical user interface design and show that your skills are current by including examples of your mobile user interface design skills. Be sure to stress skills specific to software user interface design in your resume, specifically listing the various user interface design tools that you utilize in your work. It's also important for you to be prepared to talk about the principles you follow when designing sites and how you determine whether or not a design is effective during job interviews.

Posted by Los Angeles Website Design and SEO on Tuesday, June 14, 2011 at 16:14

Your Website for Optimization

Your Website for Optimization

Your search engine optimization (SEO) strategy related to website design includes ensuring your web design reflects the purpose of your website. If you are selling a particular widget line, visitors to your website should realize what you are selling immediately. If you are promoting a service, your website should clearly indicate the services you offer. A Clear website design and structure can make your website more appealing to visitors, which will also make it more important to search engines, as we stated earlier.

Use Flash Sparingly in Optimizing Your Website since this is a Closed Application

If search optimization is important to your website design then it is extremely important that you do not develop your website using Flash technology. Flash can be an attention grabbing technology because of all of the bells and whistles that it offers, but too much Flash can be difficult to navigate and a little overwhelming to visitors. Also, not all website visitors can view Flash websites, granted the majority can but the search engines don't know what's in that file. If you create web pages with Flash portions then the search engines may still be able to crawl the Flash portions of your website but you risk losing valuable traffic by incorporating too much flash into your website design.

Posted by SEO Los Angeles on Thursday, June 9, 2011 at 10:38

Use Prominence for Search Engine Optimization

Use Prominence for Search Engine Optimization

Prominence of your keywords can have an impact on your search engine optimization (SEO). Prominence refers to how relative a keyword is to the beginning of the website. Including your keywords in the title tags that are visible to search engines and in the website title that is visible to visitors are two ways to increase your prominence for a particular keyword. Also, putting header tags around the visible title can make the keywords contained in this title appear more prominent.

Posted by Los Angeles Web Design on Wednesday, June 1, 2011 at 15:37

Use Flash Sparingly in Optimizing Your Website

Use Flash Sparingly in Optimizing Your Website

Flash can be attention grabbing but too much Flash can be difficult to navigate and a little overwhelming to visitors. Also, not all website visitors can view Flash websites. Search engines may still be able to crawl the Flash portions of your website but you risk loosing valuable traffic by incorporating too much flash into your website design.

Posted by Los Angeles Web Design on Wednesday, June 1, 2011 at 15:34

Hire an SEO Firm to Increase Search Engine Rankings

Hire an SEO Firm to Increase Search Engine Rankings

Hiring a search engine optimization (SEO) firm to assist you in optimizing your website can help you to achieve solid search engine placements. In many cases SEO becomes a full time job and website owners with limited time to spend on optimizing their website or those who lack knowledge of the current SEO trends will have a difficult time competing with websites that employ a SEO firm. There are, however, a number of factors to consider in choosing a firm to handle your website optimization. You should consider the company's reputation, experience, references and even their own search engine placements. Considering all of these factors can help you to choose a firm that is well qualified to assist you.

Posted by Search Engine Optimization on Thursday, April 21, 2011 at 15:26

Everything you ever wanted to know about SEO but forgot to Ask

White Hat and Black Hat SEO

All of the available search engine optimization services generally fall into one of two categories (though some may be considered a little of both): white hat search engine optimization and black hat search engine optimization. Those that fall into the white hat (named such because of classic film hero characters who would wear white hats) category are generally those that use search engine optimization techniques that are non-deceptive and follow the unwritten rules. Black hat (named after film and comic "evil" characters dressed in black) search optimization techniques are ones that are aggressive, deceptive and seeking immediate results with little to no consideration for long-term effects. While search engines and moderators often are able to eventually detect the malicious activities of those utilizing black hat search optimization techniques, often times black hat techniques can be effective for at least a short period of time.

A Forward-Thinking Search Engine Optimization Company

In selecting a search engine optimization company, look for one that offers a glimpse or even bigger picture of what the future of search engine optimization services looks like. While the actual marketing practice is named after search engines, the fact is that the SEO tool is outgrowing that space and now moving into other areas, including social networking sites. A search engine optimization company must now provide more than just a web site optimization service; they need to take what has become a commodity service and go to the next level.

Today’s successful search engine optimization company offers more than just affordable search engine optimization. They help businesses create an SEO strategy that is creative and targets the right audiences through the most effective medium to maximize the value of a website. Search engine optimization companies now become innovators in terms of developing more sophisticated online marketing tactics that cross all channels and media as well as deliver the analytics that prove they are the best search engine optimization company.

Advanced Search Engine Optimization Techniques

There are many techniques and methods able to be employed by sites or administrators wishing to utilize SEO services. The ones used and in what combination differ from SEO provider to SEO provider, and all methods potentially have positive and negative capabilities. An essential key to search engine optimization involves the keywords that will be used to drive traffic to the site. Selection of the right keywords will allow users directed from a search engine to find the specific topic or keyword for which they were searching. Selecting less popular keywords may also help boost a site's listing on a search engine. Link building (whether paid or free) present users with useful links outside of a traditional search engine. Positioning links on related websites will generate traffic from users desiring information or services offered by the site. Successful link building can often be done for very low cost and many times without the aid of a search engine optimization company.

Tackle Organic SEO Tactics

Organic SEO can be achieved without the help of an SEO consultant or web site optimization service. Any editor or marketer can perform SEO marketing techniques for a business with just one SEO training course under their belt or through skills learned via search engine optimization tips found on the Internet.

Sites achieve organic SEO through a search engine friendly design that does not use Flash, frames, Javascript, or image maps. Organic SEO also occurs through careful keyword phrase selection, optimized title tags and meta tags, and keyword-rich content on the website, including how-to articles, tutorials, and blogs.

Think about including some common misspellings of keywords to anticipate user behavior. If you have the resources, an SEO consultant can still be a good solution for helping guide the organic SEO process to ensure that you do not get in trouble with a search engine by defying guidelines simply out of ignorance.

Search Engine Optimization Companies

A site or administrator will often request the services of a search engine optimization company, SEO firm or SEO provider to provide them with SEO services. An SEO consultant with an SEO company works on behalf of a site or network of sites to provide advanced SEO services. These services can often prove to be essential to many internet marketing campaigns. SEO firms, companies and providers will often include search engine optimization as part of a multi-pronged marketing campaign. SEO services are highly valued (because of their high effectiveness) by sites and administrators and therefore are rarely offered by SEO providers as part of a package. SEO services must often be negotiated as a service separately from the rest of the marketing plan. The knowledge and know how to employ advanced SEO services have provided a market for SEO companies to exist and keep them in demand.

Beyond Just an SEO Company

In formulating an Internet strategy, do not just rely on an SEO company to drive traffic or achieve online sales. Beyond an SEO company, there are other types of services that may need to supplement your search engine friendly web site. Successful professional SEO might also include the use of paid advertising on search engines, blogs or websites. Relying only on an SEO company for success can lead to many problems and many wasted resources.

For example, there may be technical issues that inhibit a search engine from crawling or indexing your web site. An SEO company may not let you know that search engines can be fickle since they are not getting paid referrals, so a web site can decide to suddenly stop sending traffic your way. An SEO company that looks out for your best interests may suggest link building with other web sites as well as pay per click advertising programs as well as an analytics program to measure which SEO tool will be most effective.

What is Search Engine Optimization?

SEO (search engine optimization) drives traffic to a specific site based upon words or keywords searched by internet users. Search engine optimization also makes use of optimizing position of the presented link by preferably placing a link to a site utilizing SEO in a high visible area. By presenting a link and redirecting users based upon searched keywords, those making use of search engine optimization services are able to target specific audience and people with those doing the searching finding them instead of the other way around. Search engine optimization provides a natural experience for internet search engine users. Organic SEO connects internet users and sites based upon users seeking out the website based on keywords. This natural connection is less obtrusive than driving an unwanted user to a site they were not looking for. Successful search engine optimization can also help a site start link building based upon search engine keyword results.

The Good and Bad Versions of SEO

SEO can be effective and ineffective as defined by search engines. Many consider white hat SEO as an ethical web site optimization service, while citing black hat SEO for unacceptable practices. A white hat search engine optimization service will ensure good content that ranks the same with search engines as for users as well as promotes accessibility and follows the guidelines of search engines.

In contrast, search engine optimization companies that are referred to as black hats use deceptive practices to improve ranking, such as hidden text or cloaking. There is nothing wrong if a professional SEO company uses placement as a key marketing strategy because studies have shown that users tend to scan search results in a particular way. However, SEO must be done in such as way that it follows specific guidelines that have been established to ensure that SEO marketing is used ethically and fairly to ensure all companies retain the ability to take advantage of the numerous benefits that SEO offers.

Advanced SEO Services Versus the Basics

The range of SEO marketing techniques goes from very basic and affordable search engine optimization options to advanced SEO services. The most basic SEO tool is to simply have a search engine friendly web site that has had its content edited and HTML coded to increase its relevance to certain keywords that relate to the theme of the website or business. Basic SEO techniques also remove any barriers for the search engine indexing activities that rank search results related to specific keywords. Other basic SEO services can involve menus, shopping carts, and content management systems that can be optimized.

Advanced SEO services involve meta tags, link building, brand building, and web site optimization that focuses on blogs and forums. Advanced SEO services can also appear in terms of advanced programming and development techniques as part of databases, scripts, and other more complex facets of search engine friendly design. 

Defining Search Engine Optimization

Search engine optimization is an Internet marketing technique that involves raising the level and quality of traffic driven to a web site through organic or algorithmic search engine results. Search engine optimization has become one of the most common types of online marketing used by virtually every type and size of business.

Typically, the higher up a web site appears on search engine results, the more likely people will be to visit that site. This is the aim of search engine optimization. Search engine optimization may focus on different types of searches that people conduct, including a content search, image search, local search, or a search by industry, which also is known by the technical term of “vertical search.” SEO strategists developed search engine optimization from a science that is able to determine how search engines work and user intent when users engage search engines.

Posted by SEO - Search Engine Optimization on Wednesday, April 20, 2011 at 15:39

Six SEO Ranking Checks and Search Operators you can’t be without

Six SEO Ranking Checks and Search Operators you can’t be without

6 Quick SEO Ranking Checks:

 Used as a quick reference before doing your SEO research this SEO cheat sheet will save you some time.

1. - Is your keyword early in the title
2. - Is the keyword early in the Page
3. - Can bots read your page without a lot of javascript or other code in the Way
4. - What pages are currently indexed site:www.yourname.com
5. - Do you have backlinks coming into your site
6. - Internal links within the site with the appropriate keywords

6 Useful Search Operators:

1. - site:jcrew.com new balance  (checks for the mention of new balance on jcrew.com)
2. - filetype:pdf breast cancer (checks for the mention of breast cancer in pdf files)
3. - allinurl:brandjacking (checks for the mention of brandjacking in url’s)
4. - allintitle:blackberry app (checks for the mention of blackberry app in title tags)
5. - related:troyrecord.com (show competitors of the domain)
6. - fitness tips –crossfit (exclude a specific term from your search)

Posted by Search Engine Optimization on Tuesday, April 19, 2011 at 14:25

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